Marketing activities held by Publisher Spotlight:
Publicity
- Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ, Booklist, Kirkus, Shelf Awareness, Horn Book)
- Mail to long and short lead media contacts
- Pitch reviews and interviews to appropriate blogs and websites
- Marketing and promotion
- Send checklist for online journals, influencers, bloggers, review centers
Digital
- Social media content, where appropriate: Twitter, Instagram, Facebook, Pinterest, TikTok
- Include in themed Pinterest boards
- School and library marketing
Conferences
- TLA, NSTA, ALA (and other shows, as appropriate)
- Presentations to library selector groups in Chicago, New York, Boston, Washington D.C.
We know what we see. Do we know what they see?
- Did you know that most animals do not recognize red colour?
- Did you know that a bird that may only seem uninterestingly black to you can be painted in the most beautiful colours for members of its own species?
Have you ever wondered how animals perceive the world around us? Whether they see the same colors we see? Whether the vision of a fish is blurry underwater like ours? Or whether dogs like to watch TV, or cats really can see in the dark? If you have ever wished you could ask the animals themselves, don’t worry, because the book you are holding in your hands holds the answers to these questions and many more.
