The most mysterious role at a startup is that of the CEO. What exactly does the CEO do, anyway? The CTO builds the product. The VP Sales sells the product. But what is the CEO thing all about? Hot Seat: The Startup CEO Handbook pulls back the curtain on the executive suite. This may be the title held by Jobs, Gates, and Zuckerberg, but it's also the title held by thousands of overconfident wantrepreneurs with starry eyes and little hope of success. This book is about what separates the successes from those who fall flat.