Galley mailing to key reviewers and media outlets 4-5 months prior to publication. Advanced review copies sent to key review outlets targeting Publishers Weekly, Library Journal, The New York Times Book Review, The New Yorker, The LA Times, The Rumpus, Poets & Writers, Huffington Post Poetry, BookForum, LA Review of Books, PBS NewsHour,, NPR, etc. National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter. Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub etc. for features on themes such as contemporary politics, parenthood, biracial adoption, religion, Appalachian culture, Jewish-American writers, gun violence and gun culture, etc. Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales and Academic catalogs, etc. Study guide available prior to publication date. Fall book announcements submitted to Publishers Weekly. Online/social media campaign: Extensive promotion through BOA's website and blog: Facebook (6,800+ followers), Twitter (8,000 followers), Instagram (2,200+ followers), and Pinterest (840+ followers) accounts; print and e-postcards; and print and e-catalogs. Author-curated Spotify playlist and YouTube readings will be available on author’s website and BOA’s social media prior to book publication. Erika is planning an Instagram-based series of selected poems from her collection paired with photographs taken by a photographer friend, which BOA will share on our Instagram and submit to CBSD’s CMYK account. Electronic book announcement postcards will be sent to Erika’s extensive list of academic contacts, reviewer contacts, bookstore contacts, and literary bloggers. Electronic newsletter feature will be emailed to BOA's database of 7,500+ contacts. Ebook will be available at the same time as print publication to maximize sales. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Publisher and author will be promoting both electronic and print editions via social media. Erika will attend and sign books at the 2019 AWP Conference in Portland, OR. Erika is currently touring colleges in Florida as part of a program through the Florida Arts Council and has toured extensively for her previous books. Many of her past venues have expressed interest in inviting her to return for another reading. Plans for a multi-city book tour, including readings in New York City, Asheville, NC, Seattle, WA, Lawrence, KS, Boston, MA, Washington, DC, Richmond, VA, Florida, and elsewhere. Possible joint readings/events with Matthew Vollmer, Keetje Kuipers, Nomi Stone (Kill Class, Tulepo Press, Jan. 2019), Alicia Jo Rabins (Fruit Geode, Augury/Brooklyn Arts Press, Fall 2018), sam sax (Madness, Pengin, 2017), and others. Extensive promotion through the author's website and social media feeds. Website: erikameitner.com Twitter: @rikam99 (2,800+ followers) Facebook: https://www.facebook.com/ErikaMeitner (1600+ followers)

Winner of the 2018 National Jewish Book Award for Poetry Finalist for the National Book Critics Circle Award for Poetry Erika Meitner’s fifth collection of poetry plumbs human resilience and grit in the face of disaster, loss, and uncertainty. These narrative poems take readers into the heart of southern Appalachia—its highways and strip malls and gun culture, its fragility and danger—as the speaker wrestles with what it means to be the only Jewish family in an Evangelical neighborhood and the anxieties of raising one white son and one black son amidst racial tensions and school lockdown drills. With a firm hand on the pulse of the uncertainty at the heart of 21st century America and a refusal to settle for easy answers, Meitner’s poems embrace life in an increasingly fractured society and never stop asking what it means to love our neighbor as ourselves.