An intriguing look at how the American film industry imposed the rating system upon itself to control competition from films independently produced and distributed.

A tale of censorship and regulation at the heart of the modern film industry
In 1972, The Godfather and Deep Throat were the two most popular films in the country. One, a major Hollywood studio production, the other an independently made "skin flick." At that moment, Jon Lewis asserts, the fate of the American film industry hung in the balance.
Spanning the 20th century, Hollywood v. Hard Core weaves a gripping tale of censorship and regulation. Since the industry's infancy, film producers and distributors have publicly regarded ratings codes as a necessary evil. Hollywood regulates itself, we have been told, to prevent the government from doing it for them. But Lewis argues that the studios self-regulate because they are convinced it is good for business, and that censorship codes and regulations are a crucial part of what binds the various competing agencies in the film business together.
Yet between 1968 and 1973 Hollywood films were faltering at the box office, and the major studios were in deep trouble. Hollywood's principal competition came from a body of independently produced and distributed films—from foreign art house film Last Tango in Paris to hard-core pornography like Behind the Green Door—that were at once disreputable and, for a moment at least, irresistible, even chic. In response, Hollywood imposed the industry-wide MPAA film rating system (the origins of the G, PG, and R designations we have today) that pushed sexually explicit films outside the mainstream, and a series of Supreme Court decisions all but outlawed the theatrical exhibition of hard core pornographic films. Together, these events allowed Hollywood to consolidate its iron grip over what films got made and where they were shown, thus saving it from financial ruin.

"This is a fascinating account, both entertaining and scholarly." - Journal of the West

"…an accomplished, comprehensive, and provocative new history of censorship and the American film industry…And what of the perennialtussles between politicos and the film industry? All show business, suggests Lewis, make-believe veiling the real power structure that hasnothing to do with morals, let alone art (it would be interesting to get his take on the recent marketing brouhaha and its relationship tothe recent threatened actors and writers strikes). A staggering saga worthy itself of a Hollywood movie, Hollywood v. Hardcore is filmhistory at its most illuminating and intense." - The Boston Phoenix

"When it comes to censorship in Hollywood, the bottom line is the ticket line. That's the central message in Jon Lewis's provocativeand insightful investigation of the movie industry's history of self-regulation.…Lewis shows that Hollywood films are a triumph ofcommerce over art, and that the film industry has consistently used internal censorship and government-industrial collusion to guaranteethat its cash flow is never seriously threatened." - The New York Times Book Review