Dedicated marketing and publicity spend - publicist to be engaged to promote this title. Advance Reading copies available early for reviewers, library suppliers and stores. National media targets include children's books editors and reviewers in national dailies and magazines. Author articles and interviews at time of publication. Author has growing media profile, has written articles for 'The Pool' (widely read online platform) and The Guardian (UK) Announcement e-mails to be sent to independent bookstores and book clubs, children's book bloggers and websites High profile social media campaign to coincide with launch. Twitter and Facebook campaign by publisher, author and PR agent, to include contests and giveaways. Cassava Republic has has strong social media presence - over 16k followers on Facebook. Bookstore co-op available

A celebration of natural hair, through the vibrant and varied hairstyles found in a single family. With Mylo Freeman's trademark colourful illustrations, this delightful book will show young black children the joys that can be found through their natural hair.