Книга Hacking the Human Mind

Name: Hacking the Human Mind
SKU: 20883818
Price: 1354 UAH
Availability: InStock

Майкл Аарон Фликкер, Ричард Шоттон

Код товара: 20883818

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Категория

Истории успеха Истории компаний Брендинг. Корпоративная идентификация Маркетинг. Общие вопросы Психология и социология менеджмента Карьера. Поиск работы Продажи и маркетинг История конкретных компаний / корпоративная история / корпоративная история Советы по карьерному развитию и достижению успеха

Описание книги

How did the world's best brands get so big?

They had more than great products — they hacked the human mind.

This book reveals their secrets.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks.

What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.

And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.