Discuses how the importation of global television in the United States affects the nature of programming

The face of U.S. television broadcasting is changing in ways that are both profound and subtle. Global Television uncovers the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation. Focusing on how the process of internationally made programming such as Highlander: The Series and The Odyssey-amusingly dubbed \u201cEuropudding\u201d and \u201ccommercial white bread\u201d-are changing television into a transnational commodity, Barbara Selznick considers how this mode of production-as a means by which transnational television is created-has both economic rewards and cultural benefits as well as drawbacks. Global Television explores the ways these international co-productions create a \u201cglobal\u201d culture as well as help form a national identity. From British \u201cbrand\u201d programming (e.g, Cracker) that airs on A&E in the U.S. to children\u2019s television programs such as Plaza Sesamo, and documentaries, Selznick indicates that while the style, narrative, themes and ideologies may be interesting, corporate capitalism ultimately affects and impacts these programs in significant ways.