This publication provides recommendations to governments and standards bodies to improve voluntary norms and standards for gender equality and women's empowerment. This best practice is based on the broad analysis contained herein, which includes examples of gender-blind standards that have resulted in sub-optimal outcomes for women as professionals, consumers, and members of wider communities. To maximize the relevance of the research, the publication references three main families of standards: voluntary sustainability standards; standards related to agriculture and produce; and standards developed by regional, national and international bodies relating to goods and services. It also highlights actions necessary for the international community going forward, presenting in detail the UNECE Gender Responsive Standards Initiative and encouraging standards bodies to sign and implement the Declaration on Gender Responsive Standards