How one man went from gaming and making videos at home to becoming a football club owner

'The bizarre new world of football' Guardian

I lifted the trophy triumphantly over my head, just as I’d seen so many FA Cup, World Cup and Champions League winners do on TV. It was quite simply the best moment of my life. Hashtag United had won.

So, how on earth did this happen? How did a kid who at one point couldn’t even get in his school team end up playing at Wembley Stadium in front of 20,000 people? How did someone who spent his life playing computer games get to play football in the same side as World Cup- and Champions League-winning players?

I'm hardly sure myself. But here's my attempt to tell the story.