Grounded in cutting-edge science but translated for people who speak emoji, Find Your Fuckyeah disrupts the warm and fuzzy "personal growth" fads made fashionable by mock gurus and self-proclaimed #selfcare experts. This bold guide combines humor, pop culture, and psychology to show us why the one-size-fits-all success formulas and trendy morning routines keep us caught in a cycle of boredom and stress, never fully sustaining our happiness. With hard science, guided experiments, and modern wisdom―from Beyoncé to Carl Jung―Alexis Rockley takes us step-by-step through the biological, cultural, and social factors that create our self-limiting beliefs.