• National media campaign, including targeted outreach to trade/children’s/parenting media
• Social media outreach across all platforms
• Pre-pub trade advertising; key library journal print and digital advertising
• Promotion at key industry events, including OLA, ALA, Children's Institute
• Promotions on Goodreads, NetGalley, Edelweiss
• National awards submissions
• Extensive print and digital galley distribution to booksellers, reviewers, librarians, and educators

The award-winning author of Abuelita and Me explores the power of language in this energetic, imaginative picture book that takes readers on a wild word chase.

When Ali’s cousin rips his favorite book, angry words explode out of him. The words are so angry, they come to life! They tease Ama, wreak havoc on their abuelita’s home, and crash through the neighborhood. Ali didn’t mean to hurt anyone, but now that the words are on the loose, it’s up to him to catch them—and to repair the damage they’ve done.

Acclaimed illustrator Erika Medina brings Ali’s word monsters to life in this fun and fast-paced exploration of anger, accountability, and resolving conflict.