Focus on connecting with C-level executives, marketing managers, digital customer experience reps, entrepreneurs at late-stage startups, and public facing employees
Speak at workshops, conferences, seminars, colleges, and universities
Market via Twitter (21.8K+ followers) and LinkedIn (8.1K+ followers), and build presence on other platforms
Build email list and continue distributing e-newsletter bi-weekly
Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews
Cohost Experience This Podcast and speak as a guest on other podcasts
Write as contributing writer on Forbes.com and guest write on other business sites
Target media Forbes.com, Inc, Entrepreneur, Business Insider, Social Media Today, Social Media Examiner, Chicago Tribune, Chicago Sun-Times, The Daily Herald, The Daily Pennsylvanian, The Daily Northwestern, University of Pennsylvania and Northwestern University/Kellogg alumni magazines, Pioneer Press/Buffalo Grove News/Highland Park News
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience, and the best part about customer experience is that it’s delivered by human beings which are unique to a company. Named a Top Business Book of 2021 by Forbes, The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople. By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
