Focus on connecting with first time managers, mid-level managers, and business executives
Speak at workshops, conferences, colleges, and universities
Develop a 6 week course and teach at the University of San Diego
Create course to accompany book that will be sold via High Performanceology website to executives
Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews
Build social media presence and continue posting videos regularly
Blog regularly and contribute to other blogs and emagazines
Target online and traditional media that discuss leadership
Host virtual book club
Partner with professional book publicist
The Everyday Leader breaks down the 14 Marine Corps Leadership Traits, uses actual stories from real military leaders to bring these traits to life before defining and connecting them back to how they apply in the business world and to the everyday leader.
The Everyday Leader isn’t a magic wand to turn people into an incredible leader overnight. However, it does promise that if the advice that is given is followed and these 14 traits are put into practice and leadership traits are developed, then readers will evolve into the type of leader who succeeds in business and in life. The Everyday Leader also takes readers behind the curtain of the US Marine Corps and into the lives of the leaders who help protect their freedom every single day. Men and women who lead through war and times of peace, whose leadership traits and principles are taught from the moment they enter bootcamp, and whose values they carry long after they leave the military. These 14 leadership traits aren’t just concepts; these traits are meant to encourage leaders to establish their own leadership traits that convert to actions and actual strategies to lead confidently in the boardroom and in everyday life.
