Digital transformation and “AI”— more adequately defined as “Data-Based Systems DS”— will create new jobs and lead to disruptions. Will digital transformation and Data-Based Systems DS lead to a massive reduction of paid professional tasks for humans? This book offers a critical and comprehensive discussion of the impact of digital transformation on human jobs from an ethical perspective. It presents an ethically sound and concrete model to address this pressing issue for societies worldwide: the Society-, Entrepreneurship-, Research-Time-Model (SERT).