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In the textbook Olga Mazurkevich and Valentina Dyachuk made a comparative analysis between etiquette and similar terms (morality, custom, ritual), focused on the study of ethnic traditions of etiquette, namely the problems of semantics of symbolic language. The authors reported that behavioural stereotypes of Ukrainian etiquette stereotypes reflect the natural experience of the people. This, in the opinion of scientists, gives the opportunity to talk about the beauty of forms of communication in traditional culture. O.P. Mazurkevich and V.P. Dyachuk say that the behavioural stereotypes created by the bagatovik selection in a generalised form beat the social experience of the people. Also, by learning the norms of etiquette behaviour, people absorb the experience of generations. In this way, one of the most important functions of etiquette - the function of ethnic and social identification of Ukrainians - is realised.