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There is no capital more valuable, dependable, or available to us than that of the people all around us. Building robust relationships with the company we keep, is and will remain, the single most important investment we will ever make.

In the pages that follow, Ukrainian entrepreneur and public figure Serhiy Haydaychuk, founder of value-­based business communities and professional social architect, relates his singular experience in the creation of club communities. In a manner that is as personal as it is engaging, Serhiy lays out a compelling argument: the process of bringing people together and communicating with them provides a trustworthy path toward effective personal growth and development.

Originally intended as a professional guide to club creation, the accessible style of “The CLUB. The Art of Uniting” also serves a broader audience as both personal guide to social architecture and plain-­talking manual on how to manage our connections in the modern world.