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Nick Miller has sold a lot of beer over the years in the British beer industry. From bingo halls and men's clubs in East London to promoting world-class beer brands to national pub and supermarket chains. Using a powerful blend of creativity, commitment and discipline, as well as a smart sales and marketing strategy, he and his team transformed the Peroni brand from a niche Italian import to a leading British lager. Later, he took the helm of Meantime craft beer, revolutionising the brand and eventually selling it to SABMiller for £120 million.

The Case for Time brings together all the lessons Nick has learnt throughout his exceptional career to show any leader how to think strategically about sales and marketing and maximise the strengths of their team.