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Book 1. Turning fans into customers and customers into fans

How do some companies or organisations manage to surround themselves with not just customers, but ardent fans? What helps their marketers achieve results? Is it the power of social media, email newsletters, targeted advertising, or YouTube videos? Business strategist and marketing expert David Mirman Scott and his daughter Reiko, who studies medicine, explore the secret of business success and form a theory of fanocracy, where it is important to use new ways of communicating with customers, focus on their needs and desires, and turn them into fans.

The authors also give recommendations on how to build a community of fans.

Book 2. Zeconomics. How Generation Z is changing the future of business

Generation Z is changing everything. The businesses we're used to are largely not suited to selling or promoting products in the way Generation Z is used to buying. Companies usually recruit new employees in the wrong places for Generation Z, and HR managers who are 20 years older don't always understand what this generation needs and expects from employers and senior colleagues.

Companies that quickly understand the characteristics of Generation Z, adapt and manage to gain its loyalty will lead their industries for the next 15 to 20 years. Those that fail to adapt will inevitably die out. We all need this new knowledge today, because right now, as they grow up, Generation Z is becoming the fastest growing labour market share and consumer group.

Zekonomika is the most comprehensive guide to interacting with Generation Z youth. This book will help you understand how leaders should adapt their sales, marketing, product, growth, hiring, and human resources strategies to claim the loyalty and purchasing power of this influential and important generation of consumers, workers, and trendsetters. Zeconomics is a practical and grounded in experience and over 60 specialised studies guide to understanding and seamlessly incorporating the new generation into all aspects of your business.

Book 3. Storytelling that leaves you feeling good

You've heard many times before that storytelling is the most powerful and fresh promotion tool, capable of everything from improving communication to motivating salespeople and winning customer loyalty in a highly competitive environment.... but where do you get stories and how do you tell them?

In this book, professional storyteller Kindra Hall provides the key to four main types of stories that can help you attract attention, differentiate, and inspire.

Storytelling is a business skill that everyone can develop. Drawing on case studies, real business cases, and anecdotes from her own practice, Kindra teaches storytelling as a business technique that distinguishes the most successful. Learn the practical steps to find and pitch your stories before the world hears them.