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The book is based on the lecture course “Art Management” by the famous professor of the Utrecht School of Art (Holland) Gip Gagoort. This manual will help you find answers to how to adapt the theory and practice of traditional management to the challenges faced by artistic and cultural institutions: how to formulate an organisation's strategy, implement projects, introduce changes in the organisation, and what are the advantages of interactive management. Against the backdrop of an analysis of international experience, separate chapters are devoted to the realities of Eastern Europe, including Ukraine. The book will help project managers, students, teachers, artists, directors, and managers create successful organisations.