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The book by the renowned economist Marc Casson addresses issues of great interest to the development of modern business. The economy is analysed not only as the basis of material production, resources, goods, and finance, but also as a set of information flows. It examines such issues as the role of intermediation in entrepreneurship and business, the importance of competition, the creation and functioning of markets, fair and unfair business practices, trust, etc.

The role of coordination, the impact of innovation, and aspects of structures and networks of entrepreneurship and business are also closely examined. It provides a typology of existing firms, analyses the role of the firm as a market-creating factor. A historical retrospective on the existence of independent and privileged market firms is made.