Book Ryan Holiday (set of 2 books)
This is an automatically translated description
Why realism, not egoism, is the force that drives you forward.
Topic
Self-development, philosophy.
About the book
We are used to blaming others for our own problems and failures. But often the most fierce enemy of success lives inside us - our ego. It is arrogance, an unhealthy belief in our own importance, and self-absorption that prevent us from moving forward, learning new skills, being creative, or establishing open relationships with people. However, the ego can be conquered. History knows many obsessive visionary geniuses who reshaped the world according to their vision. However, it is also created by people who put an important goal above their own recognition.
Who is the book for
The book is for everyone who seeks self-development, wants to understand themselves and find the best version of their own self.
Why this book
The author will convince you that restraint and modesty give you confidence and open up opportunities to change the world, and will teach you how to direct your ego in the right direction, showing examples of such unwavering realists as Eleanor Roosevelt, Benjamin Franklin, or Angela Merkel.
About the author
Ryan Holliday is a media strategist and writer. He worked as a marketing director at American Apparel. Founder of the creative company Brass Check, which has advised Google, TASER, Complex and other successful corporations. Author of bestselling books on marketing and self-development, including the books &Ahead. The Art of Turning Obstacles into Victories, Marketing the Future, and Keep Calm (Our Format).
Book 2. Marketing of the Future. How grand hackers change the rules of the game
The book by media strategist Ryan Holiday declares new principles of effective marketing in the digital era. And with minimal budgets.
Subject
Marketing, sales, psychology, the latest technologies.
About the book
Forget about expensive advertising campaigns and other traditional marketing tools. Not only do they require a lot of money and effort, but they are also ineffective today. The future of the new generation of companies lies in growth hacking. This is exactly what world-famous brands like Instagram, Dropbox, Uber, and Airbnb have done and proved that traditional marketing is a thing of the past.
Who is the book for
The book is for a wide range of readers, as well as specialists in marketing, advertising, and modern technologies.
Why this book
The latest marketing strategies will help you launch your own startup, popularise your product, and attract new customers without spending a penny on billboards or TV ads.
About the author
Ryan Holliday is a media strategist and writer. He worked as a marketing director at American Apparel. He is the founder of Brass Check, a creative company that has advised Google, TASER, Complex and other successful corporations. He is a frequent contributor to the New York Times, AdAge, Fast Company, Thought Catalog, and the New York Observer. She is the author of bestselling books on marketing and self-development, including the book "Forward. The Art of Turning Obstacles into Victories, which was published in 2017 by Nash Format.