Book Branding (set of 3 books)
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We are surrounded by brands throughout our lives: clothes, food, entertainment, world-famous names. They all have one thing in common - they want us to like them. And many of them succeed so well that we can't imagine our everyday life without them. But how? What is the secret to the success of certain brands? Why does someone succeed and soar to the top of the popularity chart overnight, while other companies lose everything because of one rash marketing move? The answer lies in the human subconscious.
Unconscious branding is the field of Douglas van Praet's many years of research. The book will be of interest to both people involved in marketing and buyers, to whom you and I belong. The author does not claim to be new to the material he presents, and he says so directly. The book contains many references to various sources related to both marketing and neuroscience. In Unconscious Branding, you will learn how our desire for socialisation and recognition influences every single choice we make without us realising it.
The purpose of this book is to show what a brand really is in the digital world, what it does for practical results, how it can be achieved and, most importantly, measured and improved. It will help you create a solid foundation for planning, implementing and measuring the effectiveness of your digital campaigns. This means you can develop a measurable digital strategy based on clear goals.
Book 3: Jürgen Salenbacher. Creative Personal Branding
In this innovative book, Jürgen Salenbacher shares his unique method of personal training aimed at developing creative thinking and innovation.
This method, originally developed as a way to manage career development, can be useful for anyone who wants to discover what they have to offer the world.