Catalog
Search
Search results
Show more results
Contact us
0-800-335-425
Free of charge within Ukraine
7 days a week, 09:00-20:00
Chat on site
Telegram
Viber
Call manager
Send an email
Home Page
Серия книг
Серия книг
Book Series – Routledge Studies in Marketing
45 products
45 products
By popularity
By popularity
By novelty
By discount
За продажами
From the cheapest
From the most expensive
Filters
0
0
Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
Christopher Miles
Christopher Miles
Not available
20843295
0
0
Money and Marketing in the Art World
Henrik Hagtvedt
Henrik Hagtvedt
Not available
20741226
0
0
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
Anna Bianchi
Anna Bianchi
Not available
20589642
0
0
Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Not available
20172062
0
0
Building Corporate Identity, Image and Reputation in the Digital Era
Not available
20124651
0
0
Building Corporate Identity, Image and Reputation in the Digital Era
Not available
20123222
0
0
Charity Marketing: Contemporary Issues, Research and Practice
Not available
20122718
0
0
Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour
Not available
20130147
0
0
The Dynamics of Influencer Marketing: A Multidisciplinary Approach
Not available
20135536
0
0
Sustainable Marketing and Customer Value
Not available
20128129
0
0
Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
Not available
20128018
0
0
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Not available
20125368
0
0
Charity Marketing: Contemporary Issues, Research and Practice
Not available
20125473
0
0
Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
Not available
20099430
0
0
Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
Not available
20099291
0
0
European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
Not available
20083190
0
0
Strategic Brand Management in Higher Education
Not available
20083528
0
0
Understanding the Higher Education Market in Africa
Not available
20083533
0
0
Strategic Brand Management in Higher Education
Not available
20085289
0
0
Understanding the Higher Education Market in Africa
Not available
20079888
0
0
Strategic Marketing of Higher Education in Africa
Not available
20089923
0
0
Contemporary Consumer Culture Theory
Not available
20090996
0
0
Corporate Heritage Marketing: Using the Past as a Strategic Asset
Angelo Riviezzo
Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
Not available
20274322
0
0
Contemporary Consumer Culture Theory
Not available
20184236
0
0
Artificial Intelligence for Marketing Management
Not available
20196634
0
0
Information Asymmetry in Online Advertising
Ян В. Виктор / Ян В. Віктор /
Ян В. Виктор / Ян В. Віктор / , Katarzyna Sanak-Kosmowska
Not available
20226197
0
0
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Martial Pasquier
Martial Pasquier, Renaud Vuignier, Vincent Mabillard
Not available
20225081
0
0
Ethnic Marketing: Theory, Practice and Entrepreneurship
Guilherme Pires
Guilherme Pires, John Stanton
Not available
20249591
0
0
Information Asymmetry in Online Advertising
Ян В. Виктор / Ян В. Віктор /
Ян В. Виктор / Ян В. Віктор / , Katarzyna Sanak-Kosmowska
Not available
20233542
0
0
Decoding Coca-Cola: A Biography of a Global Brand
Not available
20194736
0
0
Decoding Coca-Cola: A Biography of a Global Brand
Not available
20194607
0
0
Corporate Heritage Marketing: Using the Past as a Strategic Asset
Angelo Riviezzo
Angelo Riviezzo, Antonella Garofano, Maria Rosaria Napolitano
Not available
20259833
0
0
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Katarzyna Sanak-Kosmowska
Katarzyna Sanak-Kosmowska
Not available
20355209
0
0
Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
Charles Blankson
Charles Blankson, Stanley Coffie
Not available
20272101
0
0
Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media
Fariba Esmaeilpour
Fariba Esmaeilpour, Mitra Shabani Nashtaee
Not available
20272181
0
0
Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media
Fariba Esmaeilpour
Fariba Esmaeilpour, Mitra Shabani Nashtaee
Not available
20272573
0
0
Relationship Marketing in the Digital Age
Lena Steinhoff
Lena Steinhoff, Robert Palmatier
Not available
20268995
0
0
Relationship Marketing in the Digital Age
Lena Steinhoff
Lena Steinhoff, Robert Palmatier
Not available
20267814
0
0
The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Barrie Gunter
Not available
20423223
0
0
The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Barrie Gunter
Not available
20395525
0
0
Addiction as Consumer Choice: Exploring the Cognitive Dimension
Gordon Foxall
Gordon Foxall
Not available
20323765
0
0
Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
Katarzyna Sanak-Kosmowska
Katarzyna Sanak-Kosmowska
Not available
20314051
0
0
Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
Charles Blankson
Charles Blankson, Stanley Coffie
Not available
20320455
0
0
Ethnic Marketing: Theory, Practice and Entrepreneurship
Guilherme Pires
Guilherme Pires, John Stanton
Not available
20275723
0
0
Addiction as Consumer Choice: Exploring the Cognitive Dimension
Gordon Foxall
Gordon Foxall
Not available
20338047
