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Серия книг
Серия книг
Book Series – Routledge Interpretive Marketing Research
44 products
44 products
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Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
John O'Shaughnessy
Not available
20649442
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Brands: Interdisciplinary Perspectives
Not available
20081350
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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption
Not available
20130340
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The Practice of the Meal: Food, Families and the Market Place
Not available
20130322
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Gifts, Romance, and Consumer Culture
Not available
20130781
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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems
Not available
20131728
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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End
Not available
20171093
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century
Not available
20170825
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Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century
Not available
20170194
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The Practice of the Meal: Food, Families and the Market Place
Not available
20206692
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Taste, Consumption and Markets: An Interdisciplinary Volume
Not available
20207262
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Digitalizing Consumption: How devices shape consumer culture
Not available
20199888
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Taste, Consumption and Markets: An Interdisciplinary Volume
Not available
20079748
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Death in a Consumer Culture
Not available
20084185
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Digitalizing Consumption: How devices shape consumer culture
Not available
20138538
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Macro-Social Marketing Insights: Systems Thinking for Wicked Problems
Not available
20138814
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Consumption and Spirituality
Not available
20183859
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Death in a Consumer Culture
Not available
20181565
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Brands: Interdisciplinary Perspectives
Not available
20180744
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Explorations in Consumer Culture Theory
Not available
20177122
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Beyond the Consumption Bubble
Not available
20178029
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Beyond the Consumption Bubble
Not available
20179305
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Consuming Books: The Marketing and Consumption of Literature
Not available
20094435
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Managing Service Firms: The Power of Managerial Marketing
Per Skålén
Per Skålén
Not available
20394692
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Interpreting Consumer Choice: The Behavioural Perspective Model
Gordon Foxall
Gordon Foxall
Not available
20393642
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Managing Service Firms: The Power of Managerial Marketing
Per Skålén
Per Skålén
Not available
20391556
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
Chris Hackley
Chris Hackley
Not available
20390098
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Visual Consumption
Jonathan Schroeder
Jonathan Schroeder
Not available
20401863
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Marketing and Social Construction: Exploring the Rhetorics of Managed Consumption
Chris Hackley
Chris Hackley
Not available
20398912
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Visual Consumption
Jonathan Schroeder
Jonathan Schroeder
Not available
20328154
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Interpreting Consumer Choice: The Behavioural Perspective Model
Gordon Foxall
Gordon Foxall
Not available
20331149
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Marketing Discourse: A Critical Perspective
Markus Fellesson
Markus Fellesson, Martin Fougère, Per Skålén
Not available
20374632
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Marketing Discourse: A Critical Perspective
Markus Fellesson
Markus Fellesson, Martin Fougère, Per Skålén
Not available
20239582
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Nicholas O'Shaughnessy
Nicholas O'Shaughnessy
Not available
20247327
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Nicholas O'Shaughnessy
Nicholas O'Shaughnessy
Not available
20265694
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
Cynthia Huffman
Cynthia Huffman, David Glen Mick, S. Ratneshwar
Not available
20264389
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
Cynthia Huffman
Cynthia Huffman, David Glen Mick, S. Ratneshwar
Not available
20264414
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Marketing and Feminism: Current issues and research
Not available
20196581
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Representing Consumers: Voices, Views and Visions
Not available
20196570
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Romancing the Market
Not available
20196571
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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End
Not available
20196590
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Romancing the Market
Not available
20196593
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Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Cultures
Not available
20196028
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Consuming Books: The Marketing and Consumption of Literature
Not available
20195433
