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From the publisher:

The textbook considers the theoretical and practical aspects of developing a business plan as an analytical document that forms the priorities of enterprise development. The essence and structure of the business plan, methodological approaches to the development of the main sections are consistently revealed. The specific features of business planning as a management technology based on the development of marketing solutions are outlined, and the specifics of developing various business plans are considered, taking into account the nature of the activity, the degree of product innovation, and risk assessment. The manual contains examples of real business plans for review, comprehensive analysis and detailed development.