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Philip Kotler - books and biography
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Philip Kotler - books and biography
Полное имя
Philip Kotler
Дата рождения
May 27, 1931
Ім'я Філіпа Котлера відомо як в наукових колах, так і серед студентів економічних спеціальностей усього світу. Адже саме його праці є основою у вивченні маркетингу. Книгами Котлера користуються як навчальними посібниками у багатьох престижних і шанованих ВНЗ світу. Його вважають засновником науки маркетингу, і тим, хто виділив її в окрему дисципліну. На його рахунку більше 15 книг і безліч спеціалізованих статей, присвячених маркетингу. Він удостоєний ряду нагород за свою діяльність, серед яких - The Paul D. Converse Award за науковий внесок у розвиток науки маркетингу, а також престижна The Stuart Henderson Britt Award, якої удостоюються кра...
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Paper book «Marketing 7.0: A Guide for Thinking Marketers in the Age of AI», authors Hermawan Kartajaya, Iwan Setiawan, Philip Kotler – фото №1
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Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Hermawan Kartajaya Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
1812 UAH
Delivery from UK 20-30 days
Paper book «Marketing: An Introduction -- Global Edition», authors Gary Armstrong, Philip Kotler – фото №1
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Marketing: An Introduction -- Global Edition
Gary Armstrong Gary Armstrong, Philip Kotler
5517 UAH
Delivery from UK 20-30 days
Paper book «B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence», authors Philip Kotler, Waldemar Pfoertsch – фото №1
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B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
Philip Kotler Philip Kotler, Waldemar Pfoertsch
2882 UAH
Delivery from UK 20-30 days
Paper book «HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)», authors Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler – фото №1
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler
1400 UAH
Delivery from UK 20-30 days
Paper book «Marketing 3. 0: From Products To Customers To The Human Spirit», author Philip Kotler – фото №1
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Marketing 3. 0: From Products To Customers To The Human Spirit
Philip Kotler Philip Kotler
1730 UAH
Delivery from UK 20-30 days
Paper book «Marketing for Hospitality and Tourism, Global Edition», authors James Makens, Philip Kotler, Seyhmus Baloglu – фото №1
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Marketing for Hospitality and Tourism, Global Edition
James Makens James Makens, Philip Kotler, Seyhmus Baloglu
5764 UAH
Delivery from UK 20-30 days
Paper book «Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System», authors Joel I. Shalowitz, Philip Kotler, Robert J. Stevens – фото №1
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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Joel I. Shalowitz Joel I. Shalowitz, Philip Kotler, Robert J. Stevens
6918 UAH
Delivery from UK 20-30 days
Paper book «Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony», authors Den Huan Hooi, Philip Kotler – фото №1
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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
Den Huan Hooi Den Huan Hooi, Philip Kotler
2059 UAH
Delivery from UK 20-30 days
Paper book «Redefining Retail: 10 Guiding Principles for a Post-Digital World», authors Giuseppe Stigliano, Philip Kotler – фото №1
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Redefining Retail: 10 Guiding Principles for a Post-Digital World
Giuseppe Stigliano Giuseppe Stigliano, Philip Kotler
1647 UAH
Delivery from UK 20-30 days
Paper book «Marketing 4.0: Moving from Traditional to Digital», authors Hermawan Kartajaya, Iwan Setiawan, Philip Kotler – фото №1
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Marketing 4.0: Moving from Traditional to Digital
Hermawan Kartajaya Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
1730 UAH
Delivery from UK 20-30 days
Paper book «Success in Social Marketing: 100 Case Studies From Around the Globe», authors Nancy R. Lee, Philip Kotler – фото №1
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Success in Social Marketing: 100 Case Studies From Around the Globe
Nancy R. Lee Nancy R. Lee, Philip Kotler
3541 UAH
Delivery from UK 20-30 days
Paper book «Marketing 5.0: Technology for Humanity», authors Hermawan Kartajaya, Iwan Setiawan, Philip Kotler – фото №1
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Marketing 5.0: Technology for Humanity
Hermawan Kartajaya Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
1977 UAH
Delivery from UK 20-30 days
Paper book «Principles of Marketing, Global Edition», authors Gary Armstrong, Philip Kotler – фото №1
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Principles of Marketing, Global Edition
Gary Armstrong Gary Armstrong, Philip Kotler
6341 UAH
Delivery from UK 20-30 days
Paper book «Marketing Moves: A New Approach to Profits, Growth, and Renewal», authors Dipak C. Jain, Philip Kotler, Suvit Maesincee – фото №1
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Marketing Moves: A New Approach to Profits, Growth, and Renewal
Dipak C. Jain Dipak C. Jain, Philip Kotler, Suvit Maesincee
2471 UAH
Delivery from UK 20-30 days
Paper book «Principles of Marketing», authors Gary Armstrong, Hongwei He, Lloyd Harris, Philip Kotler – фото №1
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Principles of Marketing
Gary Armstrong Gary Armstrong, Hongwei He, Lloyd Harris, Philip Kotler
5929 UAH
Delivery from UK 20-30 days
Paper book «Reimagining Operational Excellence: Inspirations from Asia», author Philip Kotler – фото №1
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Reimagining Operational Excellence: Inspirations from Asia
Philip Kotler Philip Kotler
1894 UAH
Delivery from UK 20-30 days
Paper book «Principles of Marketing: Scandinavian Edition», authors Gary Armstrong, Philip Kotler – фото №1
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Principles of Marketing: Scandinavian Edition
Gary Armstrong Gary Armstrong, Philip Kotler
5517 UAH
Delivery from UK 20-30 days
Paper book «Marketing Management», authors Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Philip Kotler, Torben Hansen – фото №1
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Marketing Management
Kevin Lane Keller Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Philip Kotler, Torben Hansen
6011 UAH
Delivery from UK 20-30 days
Paper book «Transformative Marketing: Combining New Age Technologies and Human Insights», authors Philip Kotler, V. Kumar – фото №1
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Transformative Marketing: Combining New Age Technologies and Human Insights
Philip Kotler Philip Kotler, V. Kumar
2717 UAH
Delivery from UK 20-30 days
Paper book «Framework for Marketing Management, A, Global Edition: European Edition», authors Kevin Lane Keller, Philip Kotler – фото №1
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Framework for Marketing Management, A, Global Edition: European Edition
Kevin Lane Keller Kevin Lane Keller, Philip Kotler
5764 UAH
Delivery from UK 20-30 days
Paper book «Social Marketing: Behavior Change for Good», authors Nancy R. Lee, Philip Kotler – фото №1
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Social Marketing: Behavior Change for Good
Nancy R. Lee Nancy R. Lee, Philip Kotler
Not available
Paper book «HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads): Bonus Article: An Interview with Andris Zoltners», authors Andris Zoltners, Джеймс К. Андерсон / Джеймс К. Андерсон / , Manish Goyal, Philip Kotler – фото №1
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
Andris Zoltners Andris Zoltners, Джеймс К. Андерсон / Джеймс К. Андерсон / , Manish Goyal, Philip Kotler
Not available
Paper book «Kotler On Marketing», author Philip Kotler – фото №1
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Kotler On Marketing
Philip Kotler Philip Kotler
Not available
Paper book «Attracting Investors: A Marketing Approach to Finding Funds for Your Business», authors Hermawan Kartajaya, Philip Kotler, S. David Young – фото №1
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business
Hermawan Kartajaya Hermawan Kartajaya, Philip Kotler, S. David Young
Not available
Paper book «Social Marketing For Public Health: Global Trends And Success Stories», authors Hong Cheng, Нэнси Ли / Ненсі Лі / , Philip Kotler – фото №1
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Social Marketing For Public Health: Global Trends And Success Stories
Hong Cheng Hong Cheng, Нэнси Ли / Ненсі Лі / , Philip Kotler
Not available
Paper book «Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability», authors Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, Philip Kotler – фото №1
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
Hermawan Kartajaya Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, Philip Kotler
Not available
Paper book «B2B Brand Management», authors Philip Kotler, Waldemar Pfoertsch – фото №1
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B2B Brand Management
Philip Kotler Philip Kotler, Waldemar Pfoertsch
Not available
Paper book «Transformational Sales: Making a Difference with Strategic Customers», authors Marian Dingena, Philip Kotler, Waldemar Pfoertsch – фото №1
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Transformational Sales: Making a Difference with Strategic Customers
Marian Dingena Marian Dingena, Philip Kotler, Waldemar Pfoertsch
Not available
Paper book «Marketing Management, Global Edition», author Philip Kotler – фото №1
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Marketing Management, Global Edition
Philip Kotler Philip Kotler
Not available
Paper book «Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause», authors Nancy R. Lee, Philip Kotler – фото №1
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Nancy R. Lee Nancy R. Lee, Philip Kotler
Not available
Paper book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas», authors Фернандо Триас де Бес / Фернандо Тріас де Бес / , Philip Kotler – фото №1
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Фернандо Триас де Бес / Фернандо Тріас де Бес / Фернандо Триас де Бес / Фернандо Тріас де Бес / , Philip Kotler
Not available
Paper book «The Elusive Fan: Reinventing Sports in a Crowded Marketplace», authors Ирвинг Рейн / Ірвінг Рейн / , Philip Kotler – фото №1
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Ирвинг Рейн / Ірвінг Рейн / Ирвинг Рейн / Ірвінг Рейн / , Philip Kotler
Not available
Paper book «Winning At Innovation: The A-to-F Model», authors Фернандо Триас де Бес / Фернандо Тріас де Бес / , Philip Kotler – фото №1
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Winning At Innovation: The A-to-F Model
Фернандо Триас де Бес / Фернандо Тріас де Бес / Фернандо Триас де Бес / Фернандо Тріас де Бес / , Philip Kotler
Not available
Paper book «Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony», authors Den Huan Hooi, Philip Kotler – фото №1
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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
Den Huan Hooi Den Huan Hooi, Philip Kotler
Not available
Paper book «Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers», authors Den Huan Hooi, Hermanwan Kartajaya, Philip Kotler – фото №1
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Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
Den Huan Hooi Den Huan Hooi, Hermanwan Kartajaya, Philip Kotler
Not available
Paper book «Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers», authors Den Huan Hooi, Hermanwan Kartajaya, Philip Kotler – фото №1
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Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
Den Huan Hooi Den Huan Hooi, Hermanwan Kartajaya, Philip Kotler
Not available
Paper book «Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers», authors Den Huan Hooi, Hermanwan Kartajaya, Philip Kotler – фото №1
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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Den Huan Hooi Den Huan Hooi, Hermanwan Kartajaya, Philip Kotler
Not available
Paper book «Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers», authors Den Huan Hooi, Hermanwan Kartajaya, Philip Kotler – фото №1
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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Den Huan Hooi Den Huan Hooi, Hermanwan Kartajaya, Philip Kotler
Not available
Paper book «Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities», authors Милтон Котлер, Philip Kotler – фото №1
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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities
Милтон Котлер Милтон Котлер, Philip Kotler
Not available
Paper book «Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line», authors David Hessekiel, Nancy R. Lee, Philip Kotler – фото №1
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
David Hessekiel David Hessekiel, Nancy R. Lee, Philip Kotler
Not available
Paper book «H2H Marketing: The Genesis of Human-to-Human Marketing», authors Philip Kotler, Uwe Sponholz, Waldemar Pfoertsch – фото №1
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H2H Marketing: The Genesis of Human-to-Human Marketing
Philip Kotler Philip Kotler, Uwe Sponholz, Waldemar Pfoertsch
Not available
Paper book «Ingredient Branding: Making the Invisible Visible», authors Philip Kotler, Waldemar Pfoertsch – фото №1
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Ingredient Branding: Making the Invisible Visible
Philip Kotler Philip Kotler, Waldemar Pfoertsch
Not available
Paper book «A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation», authors François Maon, Philip Kotler – фото №1
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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
François Maon François Maon, Philip Kotler
Not available
Paper book «Success in Social Marketing: 100 Case Studies From Around the Globe», authors Nancy R. Lee, Philip Kotler – фото №1
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Success in Social Marketing: 100 Case Studies From Around the Globe
Nancy R. Lee Nancy R. Lee, Philip Kotler
Not available
Paper book «Market Your Way to Growth: 8 Ways to Win», authors Милтон Котлер, Philip Kotler – фото №1
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Market Your Way to Growth: 8 Ways to Win
Милтон Котлер Милтон Котлер, Philip Kotler
Not available
Paper book «Marketing: An Introduction, Global Edition», authors Gary Armstrong, Philip Kotler – фото №1
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Marketing: An Introduction, Global Edition
Gary Armstrong Gary Armstrong, Philip Kotler
Not available
Paper book «Ten Deadly Marketing Sins: Signs and Solutions», author Philip Kotler – фото №1
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Ten Deadly Marketing Sins: Signs and Solutions
Philip Kotler Philip Kotler
Not available
Paper book «Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know», author Philip Kotler – фото №1
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Philip Kotler Philip Kotler
Not available
Paper book «Marketing Management: European Edition», authors Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Philip Kotler, Torben Hansen – фото №1
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Marketing Management: European Edition
Kevin Lane Keller Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Philip Kotler, Torben Hansen
Not available
Paper book «Social Marketing - International Student Edition: Behavior Change for Social Good», authors Nancy R. Lee, Philip Kotler – фото №1
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Social Marketing - International Student Edition: Behavior Change for Social Good
Nancy R. Lee Nancy R. Lee, Philip Kotler
Not available
Paper book «B2B Brand Management», authors Philip Kotler, Waldemar Pfoertsch – фото №1
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B2B Brand Management
Philip Kotler Philip Kotler, Waldemar Pfoertsch
Not available
Paper book «Democracy in Decline: Rebuilding its Future», author Philip Kotler – фото №1
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Democracy in Decline: Rebuilding its Future
Philip Kotler Philip Kotler
Not available
Paper book «Marketing 6.0: The Future Is Immersive», authors Hermawan Kartajaya, Iwan Setiawan, Philip Kotler – фото №1
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Marketing 6.0: The Future Is Immersive
Hermawan Kartajaya Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
Not available
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