What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

• A ′Fundamentals′ section covering eight big topics like ′what is method?′
• A global perspective reflected in case studies of media research in Asia, Africa and South America
• Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
• Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.