Many believe that religion plays a positive role in men’s identity development, with religion promoting good behavior, and morality. In contrast, we often assume that the media is a negative influence for men, teaching them to be rough and violent, and to ignore their emotions. In Does God Make the Man?, Stewart M. Hoover and Curtis D. Coats draw on extensive interviews and participant observation with both Evangelical and non-Evangelical men, including Catholics as well as Protestants, to argue that neither of these assumptions is correct.
Dismissing the easy notion that media encourages toxic masculinity and religion is always a positive influence, Hoover and Coats argue that not only are the linkages between religion, media, and masculinity not as strong and substantive as has been assumed, but the ways in which these relations actually play out may contradict received views. Over the course of this fascinating book they examine crises, contradictions, and contestations: crises about the meaning of masculinity and about the lack of direction men experience from their faith communities; contradictions between men’s religious lives and media lives, and contestations among men’s ideas about what it means to be a man.
The book counters common discussions about a “crisis of masculinity,” showing that actual men do not see the world the way the “crisis talk” has portrayed it—and interestingly, even Evangelical men often do not see religion as part of the solution.

"In this important contribution to scholarship on communication/media and religion, Hoover and Coats report their ongoing research on the intersection of gender, media, and religion against the backdrop of a perceived ongoing crisis of masculinity in contemporary US culture." - Choice

"This work succeeds in the continued problematization of the apparently & traditionalist notion that religious identities can provide an element of stability to masculine identities." - The Journal of Religion and Culture

"Does God Make the Man? is primarily written for those studying the intersection of media and religion. There is an assumption that the reader will be somewhat familiar with feminist theory, including a basic understanding of gender constructivism. Overall, this book is approachable for the interested reader wanting to understand more about the influences of media on communication and meaning-making in society ... This book shows how complicated the influences are at the crossroads of media and religion." - Priscilla Papers