With the advent of AI-powered legal platforms, and rapidly evolving
client expectations, the billable hour is no longer the best means of charging
for legal services. Instead, Value-Based Pricing – where clients can choose
from different service levels to deliver the legal outcomes they desire – is
the business model best placed for the current age. But what does Value-Based
Pricing mean in reality?
In Ditch & Switch! former law firm CEO Shaun Jardine
details 50 Value-Based Pricing Examples for Law Professionals. The 50 examples explore three options of service
(Gold, Silver, and Bronze) for private client and commercial client lawyers,
across a number of legal scenarios, including:
- Settlement agreements
- Child custody
- Unfair dismissal
- Property sales
- Workplace discrimination
- Supplier disputes
- Joint ventures
- Corporate governance
- Competition law
- ...and over 40 others.
Ditch & Switch! is a standalone guide to the world of
Value-Based Pricing for law professionals who want to see VBP in action, and is
the follow-up to Ditch The Billable Hour! Implementing Value-Based Pricing
in a Law Firm, which provided a comprehensive and detailed 400-page+ VBP implementation guide
for law firm owners and partners.
About the author: Shaun Jardine is a solicitor (now
non-practising) and former CEO of a top 250 law firm, and has a unique insight
into what makes law firms tick.
Shaun founded his consultancy business – Big Yellow Penguin – in
2021 with the aim of encouraging and helping lawyers and law firms to move on
from the 20th century and adopt practices, including value-based pricing, to
make their futures more secure, both financially and operationally, and enjoy
practising their craft again.
