Cross Cultural Communication is a practical handbook for those who regularly deal with other cultures in their day-to-day work.

Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies. Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication invites you to assess your own attitudes and performance as a business partner and as a communicator in the international arena. This book is packed with examples, opinions and case studies from businesspeople around the world, including in-depth focus on: national cultures; company cultures; personality types; tactics and negotiation skills; timing and communications.

"This book is not to be saved for the plane; read it well beforehand and take time to digest it." - John Clark, Gillette International

"Full of excellent suggestions on how to be more sensitive to the values and cultures of others and how to communicate better in the global marketplace." - Dr Martin Posth, Volkswagen AG

"Never boring, and encourages participation through questions and exercises with answers that sometimes surprise." - Richard Brown, Airbus