Social media sharing and promotion on Instagram, Facebook, and Twitter Newsletter featuring interviews with poet and illustrator, glimpses at the creative process and an excerpt from the book (poem + corresponding illustration) Sending review copies to appropriate blogs, illustrators, and reviewers—especially those run by mothers Promoting the book to doula organizations, motherhood scholars, hospitals (gift shops, parent education programs, etc.) Releasing the book before Mothers Day 2018 and promoting it as a holiday gift book Bringing Alessandro to the US to promote the book—painting workshops with pregnant mothers (as Alessandro has done in Italy) at childbirth education organizations, stores that offer products and classes for new mothers and babies, bookstores, libraries, etc.

Crescendo is a visual and poetic celebration (poem by Paola Quintavalle) of the transition to motherhood, featuring gorgeous watercolor illustrations from Alessandro Sanna that follow the transformation of a mother’s shape throughout her pregnancy, artfully and gracefully delineated not only by images of a mother’s profile, but by rich, sweeping scenes from nature. The curved wingspan of a seagull in flight, the arc of a whale’s tail as she swims with her calves, the peaks of verdant, moonlit hills, among others and at last, there is an image of a mother embracing her newborn child, at once lilting and reverent―a vision of joy and rest at the culmination of an incredible inward journey. Quintavalle's poem, written as a response to Sanna’s illustrations, weaves delicately throughout the book. An ode to mothers everywhere, Crescendo is a book to share and to treasure. Also from Alessandro Sanna, published by Enchanted Lion Books: The River and Pinocchio: An Origin Story.