In Volume 3, Eliot R. Smith of Purdue University proposes that social cognition theorists have placed excessive emphasis on the role of schemata, prototypes, and various other types of abstractions. This has affected both the methodologies they use and the type of theories they construct. What has not been adequately appreciated is the storage and retrieval of specific episodes, especially those with idiosyncratic features. This volume s designed as a required text for those studying personality, experimental and consumer psychology, cognitive science, and communications.