Generational nuclei are like those found in atoms: structural dimensions held together by their positive charge which releases a binding energy. Generational nuclei cannot be defined so precisely, but their activity can be observed and tested just like their atomic counterparts The generational nuclei are identified through ethno-anthropologic observation and produce an enormous amount of attractive energy towards both their own generation and others, with a power that shapes future values and behaviours. The ConsumAuthor concept marks a new role for people in the dynamics of purchasing, and liberates consumption from the alleged demons of consumerism. The ConsumAuthors of all generations are individuals aware of their everyday choices. Their decision-making power starts to become visible, traceable, and verifiable – though not as they imagined.