Conditional Press Influence in Politics theorizes about and tests the conditions under which the press acts as an independent political institution, and when it cedes its power to other actors or phenomena. Using substantive case studies, Adam J. Schiffer reviews the most politically consequential press routines, and illustrates 'true media influence'-the unique effect of press norms, constraints, and routines on the political world. By moving beyond news content to treat the organizations that produce the content as political actors, Conditional Press Influence in Politics gives a theoretical framework to aid scholars in understanding the news media's role in American politics.

"This small book is a thoughtful addition to the literature on the role the media play in U.S. politics. ...Highly recommended." - CHOICE, December 2008

"Schiffer convincingly explains how and why media behavior and media effects are sharply limited by political and journalistic contexts. The book's contribution is impressive in its own right, and should be of use to researchers and graduate students across the field...." - Political Communication, January 2010

"Schiffer convincingly explains how and why media behavior and media effects are sharply limited by political and journalistic contexts. The book's contribution is impressive in its own right, and should be of use to researchers and graduate students across the field." - Political Communication, January 2010