• National print and online trade and consumer advertising campaign
• National print and online media campaign targeting top parenting brands
• Extensive bookseller outreach
• Custom marketing materials, including fold-out posters, bookmarks, video trailer
• Custom digital content and shareable graphics
• Featured promotion on annickpress.com and Munsch Facebook fan page
• Extensive social media campaign and outreach

Introducing the first-ever Robert Munsch counting book, beautifully styled in an oversized board book format perfect for gifting. Just as Classic Munsch ABC helps toddlers master the alphabet, Classic Munsch 123 uses favorite characters and illustrations from the wonderful world of Robert Munsch and Michael Martchenko to provide a delightful introduction to numeracy.

Numbers one through twelve are represented as numerals and are spelled out for early reading recognition. At the end, in one of two brand-new illustrations by Michael Martchenko just for this book, a joyful parade introduces the concept of numbers in sequence while providing an opportunity to repeat and reinforce the early numeracy concepts from previous pages. Like its companion ABC, Classic Munsch 123 is a must-have addition to every child's first library.