Everyone wants to be more creative. Being creative makes life more fun and interesting. But many believe the common misconception that creativity is something you are born with and others can only envy.

In Change Your Mind, Rod Judkins reveals that 'creative' people are no more creative than the rest of us. Rather, their gift is that they believe they are creative, and because of this, they are. Many of these people lack traditional artistic abilities (Francis Bacon couldn't draw, so he didn't; Andy Warhol couldn't paint, so he didn't) but that doesn't stop them. This self-belief accounts for 90 per cent of their success. Creativity is a skill that everyone can learn and benefit from, whether you're trying to start your own business, write music, come up with new ideas at work or just change your way of looking at the world.