• Author has hired publicist Eva Zimmerman to run a targeted national marketing and promotion campaign. • Galley mailing to industry trade magazines for advance reviews. • Long lead outreach to national daily newspapers (such as NYT health section/Well blog). • Long lead pitching to national magazines in the categories of women’s interest, health, psychology, and parenting/mothering; • Pitching national radio (such as NPR’s On Point) and TV • Targeted bookstore tour/readings, focusing on the Pacific Northwest and Richmond, VA up through the Washington, DC and Baltimore, MD regions. • Promotion via author’s blog/website, Medical Margins, Facebook page, LinkedIn, and Twitter, where the author has established an active presence. • Author is an alumna of Hedgebrook, Squaw Valley Community of Writers, Johns Hopkins University, Oberlin College, and the Medical College of Virginia/Virginia Commonwealth University—all of which she will draw upon for publicizing Catching Homelessness. Author will be on a panel at the AWP 2016 Conference in LA, where she will publicize the upcoming publication of her book • Author will be a speaker at the National Healthcare for the Homeless Conference (Portland, OR, June 2016) where she will publicize her book • Author will be a speaker/participant at both the National Health Humanities Conference (Cleveland, OH April, 2016) and the International Health Humanities Conference (Seville, Spain September 2016), where she will publicize her book

At the beginning of the homelessness epidemic in the 1980s, Josephine Ensign was a young, white, Southern, Christian wife, mother, and nurse running a new medical clinic for the homeless in the heart of the South. Through her work and intense relationships with patients and co-workers, her worldview was shattered, and after losing her job, family, and house, she became homeless herself. She reconstructed her life with altered views on homelessness—and on the health care system. In Catching Homelessness, Ensign reflects on how this work has changed her and how her work has changed through the experience of being homeless—providing a piercing look at the homelessness industry, nursing, and our country’s health care safety net.