- Advertising: Feature in Ingram Children’s Advance, Ingram e-comm to libraries and retailers, targeted ad in PNBA Holiday Catalog
- Award submissions: Oregon Battle of the Books, CBC Notables, IRA Teacher's Choice, Reluctant Readers
- Catalogs: IPS Children’s
- Events: Events and school visits in Oregon and Washington
- Materials: ARCs, bookmarks, poster featuring series
- Online: Skypes with schools, featured on www.graphicartsbooks.com, new brynfleming.com website and Cassie & Jasper Facebook page
- Promo: GoodReads, Bookish, Indie Advance Access, LibraryThing giveaways
- Publicity: Publicity and interviews based on events
- Reviews: Targeted reviews in regional, national book trade, education, horse media, farm and ranch, parenting and children’s media
- Sales: Special sales promotion to ranch stores and junior rodeo operators
- Tradeshows: Targeted features at PNBA, PNLA, BEA, ALA, Seattle Wholesale Gift Show, and Oregon Library Association Conference
Cassie’s family's ranch is struggling financially and the ranch will go under if the cows and calves aren’t brought down safely from high summer pastures before the weather turns cold. The stakes are high: if the cattle are lost, so is the ranch and their way of life. Cassie and Jasper head for the mountains to bring the cattle home. Trail riding, camping, and herding cows is nothing new for the seasoned ranch kids, but an early snowstorm, rustlers, and other dangers turn the weekend into a fight for survival for kids and cattle alike. It will take all of their courage, cowboy skills, and some horse-shoe-charm good luck to get them and the cattle home.