The 1960s and 1970s were a pivotal period for Ford in Europe and, seen from a British perspective, were a time of experimentation and exploration. At the start of the 1960s Ford had models aimed at just two market sectors – small family saloons and large family saloons – but by the end of the 1970s they were represented in no fewer than five areas of the market with small hatchbacks, small saloons, medium saloons, sporty coupés and large saloons. And they had overtaken all rivals in Britain to be the best-selling manufacturer with (since 1967) the Cortina as the best-selling car. With over 270 photographs, this book details: the Ford company structure, businesses and key locations throughout the two decades; the factors influencing model design, engineering, styling and interior; specification and performance tables; market reception and sales; special editions, models produced overseas and conversions and finally, helpful buying advice for each model.

"The opening chapter is a fascinating summary of everything to do with Ford of Britain in these two pivotal decades, while the chapters on everything from the 105E Anglia to the first Fiesta are a perfect mix of detail and readability. It all wraps up with a chapter on the various Ford engines built in this period." - Classics Monthly

"It's a great way of getting up to speed on these Blue Ovals in one book." - Classic and Sports Car Magazine