• Amy Lombardo is available for media opportunities in her hometown of Los Angeles, and will travel to New York, where she is well known in the yoga community, and South Florida, where she has a strong client base, to promote the book.
• Four-month media campaign in the US and Canada to publicize the book’s launch
• Outreach to bloggers and online influencers within the author’s network
• Social media strategy and implementation plan. The author has engaged professional support for increasing her social media presence and engagement on key platforms such as Instagram.
• Email campaign. The author will stimulate awareness of the book and promote pre-sale offers to her email subscriber base of more than 2,500 engaged fans.
• The author will undertake a robust content marketing campaign including blogging, share graphics, and podcast appearances.
• The author has a solid collection of personal videos on her YouTube channel in which she shares her philosophy and her techniques, and will continue to publish more videos with a focus on the book’s content.
• The author will produce and promote a video book trailer.
• $12,000 budget earmarked for table-placement and other co-op opportunities
• Free ebook edition offer to promote pre-sales of the print edition
• Goodreads giveaway
• The author will leverage her deep connections in the fashion and modelling world (through her celebrity students) to host high-profile live events at which she will offer mini-workshops on the book’s teachings to drive pre-sales and awareness of the book prior to its launch
• The author will co-host with the publisher a free motivational / personal development event for Ellevate, a professional women’s network of which she is a member. Ellevate events will be hosted in Los Angeles and New York.

Transform your inner potential into meaningful, authentic change in the world with this unique coaching guide.

Many are working to live purposeful lives, but subconscious obstacles can often prevent us from opening and connecting to our potential to make meaningful change in the world. Brilliance presents a coaching method to clear out the baggage and activate our inner wisdom. In this book, empowerment coach and author Amy Lombardo teaches readers how to think, feel, act, and live from an inner source of radiance. With exercises and examples drawn from Amy's own life and her practice as a coach for a wide range of clients—from CEOs and top celebrities to front-line activists—Brilliance is an essential guide to living our unique paths and most authentic lives to the fullest.