Brand Atlas: Branding Intelligence Made Visible
Фото - Brand Atlas: Branding Intelligence Made Visible
Бумажная книга | Код товара 287261
Автор
Алина Вилер
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
144 стр.
Формат
155x230 мм
Переплет
Твердый
ISBN
9780470433423

Все о книге Brand Atlas: Branding Intelligence Made Visible

От издателя:

A company’s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.

Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference:

• Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers.

• Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand’s value, and define a brand strategy.

• Contains essential information illustrated through the use of diagrams.

With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

Читать полное описание
Свернуть
Характеристики
Автор
Алина Вилер
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
144 стр.
Формат
155x230 мм
Переплет
Твердый
ISBN
9780470433423
Купить - Brand Atlas: Branding Intelligence Made Visible
Brand Atlas: Branding Intelligence Made Visible
914 грн
Нет в наличии
 
Характеристики Brand Atlas: Branding Intelligence Made Visible
Автор
Алина Вилер
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2011
Количество страниц
144 стр.
Формат
155x230 мм
Переплет
Твердый
ISBN
9780470433423
Вес
454 гр.
Тип
Бумажная