Author speaking engagements and workshops
Promote heavily via author websites and social media platforms
Promoting to appropriate groups and organizations including: Boys to Men, Mankind
Warren Farrell's previous books have sold a million copies
John Gray's books have sold close to 10 million copies, with one currently selling 300,000 copies per year
John Gray offers Mars/Venus coaching program
National publicist to handle national broadcast pitching
Aggressive online campaign, to blogs and podcasts in these categories: parenting, health and health professionals, general interest and news
Thoughtleader campaign to top influencers in appropriate industries/categories
Select signings and events with John and Warren
What is the boy crisis?
It's a crisis of education. Worldwide, boys are 50 percent less likely than girls to meet basic proficiency in reading, math, and science.
It's a crisis of mental health. ADHD is on the rise. And as boys become young men, their suicide rates go from equal to girls to six times that of young women.
It's a crisis of fathering. Boys are growing up with less-involved fathers and are more likely to drop out of school, drink, do drugs, become delinquent, and end up in prison.
It's a crisis of purpose. Boys' old sense of purpose—being a warrior, a leader, or a sole breadwinner—are fading. Many bright boys are experiencing a "purpose void," feeling alienated, withdrawn, and addicted to immediate gratification.
So, what is The Boy Crisis? A comprehensive blueprint for what parents, teachers, and policymakers can do to help our sons become happier, healthier men, and fathers and leaders worthy of our respect.
