Alaska pollock is everywhere. If you’re eating fish but you don’t know what kind it is, it’s almost certainly pollock. Prized for its generic fish taste, pollock masquerades as crab meat in california rolls and seafood salads, and it feeds millions as fish sticks in school cafeterias and Filet-O-Fish sandwiches at McDonald’s. That ubiquity has made pollock the most lucrative fish harvest in America—the fishery in the United States alone has an annual value of over one billion dollars. But even as the money rolls in, pollock is in trouble: in the last few years, the pollock population has declined by more than half, and some scientists are predicting the fishery’s eventual collapse.

In Billion-Dollar Fish, Kevin M. Bailey combines his years of firsthand pollock research with a remarkable talent for storytelling to offer the first natural history of Alaska pollock. Crucial to understanding the pollock fishery, he shows, is recognizing what aspects of its natural history make pollock so very desirable to fish, while at the same time making it resilient, yet highly vulnerable to overfishing. Bailey delves into the science, politics, and economics surrounding Alaska pollock in the Bering Sea, detailing the development of the fishery, the various political machinations that have led to its current management, and, perhaps most important, its impending demise. He approaches his subject from multiple angles, bringing in the perspectives of fishermen, politicians, environmentalists, and biologists, and drawing on revealing interviews with players who range from Greenpeace activists to fishing industry lawyers.

Seamlessly weaving the biology and ecology of pollock with the history and politics of the fishery, as well as Bailey’s own often raucous tales about life at sea, Billion-Dollar Fish is a book for every person interested in the troubled relationship between fish and humans, from the depths of the sea to the dinner plate.

"“Few would be accused of romanticising the pollock—a fish about which only the most devoted marine biologists would use the word ‘charismatic.’ But the fishermen’s tales of its hunting to near extinction are no less fantastical. . . . [Bailey’s] book isn’t really about the fish at all. It is about a modern-day gold rush, a Wild West of the high seas, and an environmental catastrophe.”
" - Times (UK)

"“Bailey blends science with competitive fighting over a substantial pile of money. . . . Never boring or entangled in scientific jargon, Billion-Dollar Fish practically makes pollock fishing out to be The Old Man and the Sea.”" - Shelf Awareness

"“[T]he first natural history of this ubiquitous fish and an analysis of its population. Although the market for pollock—worth more than a billion dollars a year in the United States alone—seems buoyant compared with some others, Bailey unveils a familiar tale of steep decline.”
" - Nature

"“Not that it’s a bad thing, but sometimes Billion-Dollar Fish reads like two different books: one a compelling history of the Alaska pollock fishery, the other an excellent primer on the development of fisheries science and resource strategy.”" - Canadian Geographic

"“Billion-Dollar Fish is an eye-opener for those who have caught themselves pondering the origins of their fried fish sandwiches.”" - ScienceNews

"“[Bailey] writes in a workmanlike style but lightens his account with sporadic portraits of colorful and powerful personalities from the commercial fishing business and its environmentalist antagonists. . . . Billion-Dollar Fish conveys the story of pollock with his skeptical, but affectionate, eye for industrial and environmental claims alike.”" - Science

"“[Bailey] paints a revealing picture of the colourful personalities at sea and ashore whose economic imperatives raised rates of fishing mortality to levels which, experience was to show, made little long-term biological or even economic sense.”" - Times Literary Supplement

"“Bailey is more than a fishery biologist specializing in Alaskan pollock. He is also a talented writer with a graceful style who can casually deliver a wealth of unusual insights and enliven his topic. . . . Bailey is one of those aristocrats among science writers whose work illuminates his field, rewarding general readers as well as professionals. Billion-Dollar Fish is the most authoritative source of information on the US’s most important fish. Essential.”" - Choice

"2013 Outstanding Academic Title" - Choice

"Bailey’s account of the fishery and its management is a closely-argued narrative. He has a gift for storytelling and introduces a stream of colorful characters… Billion-Dollar Fish is a beautifully written essay on a very complex subject, from an author with prolonged first-hand experience of Bering Sea fisheries.” - Book Post

"Bailey takes a deep dive into the astonishing complexities involved in commercial fisheries and how they have been managed in the United States since the industrial revolution, and how this management converges with international politics, socioeconomics and business, and affects the ecology of these fish and the other animals that depend upon them. . . . This educational story is an important and well-documented case study that will be appreciated by fisheries students and scientists and others who work in the Bering Sea, as well as those who want to learn more about the uncertain future of our environment and its living resources." - Forbes

"“An engaging, knowledgeable, and entertaining book. . . . Bailey’s book is an eloquent illustration of the ways in which human institutions, useful at first, can run out of control and do more harm than good.”" - Fish and Fisheries

"“Bailey has written a very personal account of the Alaska pollock as an industry, a food source, and a species. His ability to see multiple viewpoints comes from a career on commercial boats, aboard research vessels, with Alaskan communities, and in laboratories. . . . [Bailey] sheds light on the complex ways that industry figures, politicians, and scientists use their different stores of money, power, and knowledge to influence the decisions that affect pollock populations, the fisheries, and their management. The wide scope of Billion-Dollar Fish means that every reader, regardless of his or her background, will learn new things from this book.”" - BioScience

"“This is a excellent book, . . . full of exciting tales of Norse cowboys, native peoples, fish biologists, and a multitude of fishers battling the mighty North Pacific with plenty of heroics, risk, stupidity, and adventures.  Of the various books I’ve reviewed so far, I’d have to give it my highest rating of 10 fish.”" - American Fisheries Society, Washington-British Columbia Chapter

"“A modern-day tale of an aquatic gold rush. . . . Bailey is an accomplished fisheries scientist, yet he does a remarkable job of providing insightful social and economic viewpoints. His breadth of discussion and the historical context throughout the book is rich and multifaceted with diverse perspectives from environmentalists, businessmen, scientists, and even popular culture. . . . Billion-Dollar Fish should be required reading for students of conservation and the environment, anyone involved in the fishing industry, or general readers with a healthy curiosity of humanity’s relationship with the natural world.”" - Quarterly Review of Biology

"“Bailey does an excellent job describing the biology and ecology of the species has spent much time researching, but he does well beyond these topics. Bailey describes the fishery from the perspectives of the fishermen, politicians, environmentalists, and scientists. These perspectives are pieced together from books, scientific papers, popular press articles, and Bailey’s recollections. Additionally, these perspectives are masterfully brought to life through in-depth interviews, and Bailey’s descriptions give the reader a sense of being present at the interview while experiencing the emotions of interviewer and interviewee. . . . Given its interdisciplinary range, this book would be appropriate for readers interested in the environment, conservation, history, politics, policy, biology, oceans, and fishing. Readers will appreciate the pictures, figures, and sidebars throughout the book. . . . Billion-Dollar Fish could be used as a case study in undergraduate or graduate courses in fisheries and conservation biology or in other disciplines such as economics, management, and social sciences.”" - Fisheries