Being 'world class' is inextricably linked to being competitive. In this new book the author builds upon Becoming World Class and incorporates his experience of introducing fundamental changes in a number of major organisations. The author discusses how organisations can compete when competitors have also introduced the management innovations of recent years and become `lean'. He argues that success comes not from making business processes more efficient but from the contribution of people and he examines how companies can successfully motivate employees. This is an innovative book which puts forward a new approach for regional development in a global context. The author argues that the three elements of society, the firm and individual must work together to achieve economic growth in these competitive and changing times.