Reveals the personal experiences of those who adopted the religion in the 1950s to 1970s

An exploration into why and how Jamaicans become Rastafari in spite of increasing incrimination of the religion
So much has been written about the Rastafari, yet we know so little about why and how people join the Rastafari movement. Although popular understandings evoke images of dreadlocks, reggae, and marijuana, Rastafarians were persecuted in their country, becoming a people seeking social justice. Yet new adherents continued to convert to Rastafari despite facing adverse reactions from their fellow citizens and from their British rulers.
Charles Price draws on in-depth interviews to reveal the personal experiences of those who adopted the religion in the 1950s to 1970s, one generation past the movement's emergence. By talking with these Rastafari elders, he seeks to understand why and how Jamaicans became Rastafari in spite of rampant discrimination, and what sustains them in their faith and identity.
Utilizing new conceptual frameworks, Price explores the identity development of Rastafari, demonstrating how shifts in the movement’s identity—from social pariah to exemplar of Blackness—have led some of the elder Rastafari to adopt, embrace, and internalize Rastafari and blackness as central to their concept of self.

"Becoming Rasta is a testament to the lived experience of Rastas, from their first encounters with Rastafari, through conversion, to commitment. It deserves both a scholarly and a general readership." - Nova Religio

"Becoming Rasta will therefore interest scholars of black identity and add to the already huge literature on Rastafari." - History of Religions

"Price succeeds at exposing the Rastafarian diversity...[he] challenges the readers 'to realize these men and women have at least the courage of their conviction." - Equinox Online

"One can recommend this accessible book for undergraduate and graduate surveys in twentieth-century Caribbean history as well as for similar classes dealing with the formation of racial identities." - Historian

"Price's work is a significant addition to scholarly work on Rastifari, offering a unique initial foray into discussion of why Rastafari remains such a powerful identity while also presenting an important illustration of the process of transformation of Rastafari identity." - Social Anthropology

"Anthropologist Price unites the personal and the social in his exploration of identity formation among Rastafarians in Jamaica, where the Rastafari religion originated in 1930. . .This well-written, sophisticated, and continuously engaging account belongs in all libraries." - Choice

"Price deploys his life history material most artfully in developing these themes. I have not done justice to his theoretical sophistication and synthesizing abilities, qualities enhanced by accessibility and grace." - Anthropology News

"A refreshingly non-otherizing take on the establishment of the character of the Rastafari worldview." - New West Indian Guide