Each year, men spend an enormous amount of time and money searching for a cure to male pattern baldness. Numerous psychological assessments indicate that the reasons behind their futile efforts are sound: attitudes toward bald men are overwhelmingly negative.From the first torturous attempts at hair implants early in this century to the faddish, well-hyped drug treatments of today, the extremes to which men have gone in an effort to regrow hair or cover their bald scalps are examined in this work. The various causes for baldness advanced by credible members of the medical establishment over the years are detailed, as well as instances of outright quackery prompted by numerous individuals and companies. Wigs, weaving, transplants, flaps and scalp reduction are among the techniques explained.