Provides a nuanced history of the American wedding and its celebrants.

In As Long as We Both Shall Love, Karen M. Dunak provides a nuanced history of the American wedding and its celebrants. Blending an analysis of film, fiction, advertising, and prescriptive literature with personal views from letters, diaries, essays, and oral histories, Dunak demonstrates the ways in which the modern wedding epitomizes a diverse and consumerist culture and aims to reveal an ongoing debate about the power of peer culture, media, and the marketplace in America.

"In this well-researched and often entertaining examination of the symbolic meaning of the wedding ceremony in the post-WWII US, historian Dunak (Muskingum Univ.) argues that the evolution of marriage ceremony mirrors national cultural changes over the past several decades." - Choice

"Dunaks diverse, interconnected narratives show how the American wedding offers a universal promise of love and happiness while also providing participants with an opportunity to publically perform their values and aspirations. [] Dunaks book is historically illuminating and highly readable. Through the authors account, we see how the weddings malleability has allowed it to endure as a meaningful rite of passage and beloved site of expression and individuality, one that is deeply tied to an ever-changing American culture." - Journal of American Culture