"Sneak peek" appearance at 2016 Winter Institute, w/ samples in galley room
National review copy mailing = 500+ copies to US media / bloggers / influencers
Heavy focus on NPR / TV broadcast media; pitching as perfect Christmas story that satisfies low-, middle-, and high-brow tastes
Seth-designed posters for distribution to bookstores
Promotion targeting niche markets (Seth collectors, comic stores, gift stores)
Series will be sold w/ specially designed, narrow loader for register display
A newly rich American couple buy an ancient manor house in England, where they hope to live out their days in solitude. One day, when the couple are gazing out at their grounds, they spy a mysterious stranger. When her husband disappears shortly after this eerie encounter, the wife learns the truth about the legend that haunts the ancient estate.