Africa: We Owe It to Our Ancestors, Our Children, and Ourselves elucidates the nature and importance of African culture and its role in business practices. This book, written from an inside-out perspective, is a practical guide for conducting business effectively and efficiently in Africa. It is an essential resource for students, scholars, and practitioners in the fields of business management, economics, sociology, political science, anthropology, and psychology.

"Banutu-Gomez...takes a unique and personal approach as he describes the vital role African culture plays in business practices... The result is personal, positive, and convincing." - Reference and Research Book News