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Never be confused by colleagues or embarrassed in business circles again.

50 Management Ideas You Really Need to Know demystifies the essential concepts that any entrepreneur, manager or student of business must grasp.

The 50 concise and no-nonsense topics:

• Summarize the wisdom of the business gurus - from Ansoff and Drucker to Peters and Porter.

• Arm the reader with effective theories and tools - the 80:20 rule, the 4Ps, the balanced scorecard…

• Unlock the secrets of leadership, strategy, innovation and loyalty.

• Illuminate the Big Ideas - branding, globalization, corporate governance…

• Explain the latest business buzzwords and online concepts including blue ocean strategy, the long tail and Web 2.0.

Packed with intriguing examples from successful companies, hundreds of enlightening quotes from key thinkers and a jargon-busting glossary, this is the accessible introduction to the best of management thinking.